Establishing Your Practice Brand
Branding isn’t just a logo or a sign, its more than a social media profile… there is so much more to your brand than that. Read the article to learn more about establishing your brand!
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Illinois Billboard Points Patients to Chiropractic
The Illinois Chiropractic Society (ICS) is thrilled to announce that we have partnered with the Foundation for Chiropractic Progress (F4CP) to increase patient awareness about chiropractic. Beginning May 31, 2021 through the end of June, we have placed a billboard designed to steer potential patients to your office. Read the article to learn more!
Read MoreMy Local Newspaper Votes Me the Best… Now What?
You cannot assert superior care based on local newspaper polls.
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Promote Your Practice and Chiropractic
Infographics, advertorials, brochures, flyers, social media graphics, posters, and presentations are just some of the resources that the Illinois Chiropractic Society and the Foundation for Chiropractic Progress bring our members.
Read MoreCan a DC Use the Term “Physical Therapy” in Advertising?
There has been ambiguity and problems with using the words “Physical Therapy” in advertising, because of protected restrictions in the Physical Therapy Act.
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Telemarketing and Solicitation
Physicians are increasingly using advertising to promote business, and new doctors, in particular, may be more apt to use promotional tools such as telemarketing to boost their fledgling practices.
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Increasing Patient Referrals to Your Practice
Some of the most successful practices in chiropractic thrive on patient referrals. They spend very little money on outside advertising and rarely do patient screenings. Instead, they are known as the go-to practice in the community. Developing a referral-based practice does not happen overnight, but there are some things that you can do to speed up the process.
Read MoreIs There Affordable, Easy to Use, Online Graphics Software?
Boost your practice’s marketing and advertising with these resources.
Read MoreCorporate Club Members
