Tag: advertising

ICS Succeeds in Reversal of Restrictions on Advertising “Physical Therapy”

by Ben Schwarm | Sep 13, 2023 | Business Forms and Templates, Compliance, ICS Message, Legal, Legislative, Marketing and Advertising, Patient Communication, Practice Management, Scope of Practice, zall | 0 |

The IDFPR’s attempt to restrict “physical therapy” advertising, which could have affected chiropractic practices, was ultimately removed following legal arguments, ensuring advertising rights for ICS members. Discover more in the article!

Titles – Check Your Website for Advertising Problems

by Marc Abla, CAE | May 17, 2023 | Compliance, ICS Message, Legal, Marketing and Advertising, Practice Management, Videos, zall | 0 |

It is important to review your website regularly to ensure compliance with marketing and advertising laws. This simple check will help ensure compliance with Illinois law and maintain consistency throughout your website. Watch the video to learn more!

Chiropractic Marketing Pitfalls: A Guide to FTC Compliance

by ICS Staff | Mar 22, 2023 | Compliance, ICS Message, Legal, Marketing and Advertising, Practice Management, zall | 0 |

Chiropractic physicians need to market but must avoid FTC pitfalls to prevent harm. Read the article to learn more!

Offering Free Services

by Adrienne Hersh, JD, ICS Legal Counsel | Apr 13, 2022 | Frequently Asked Questions, Legal, Marketing and Advertising, zall | 0 |

Am I able to offer free services as a promotional tool? Technically, the answer is a very limited “yes,” but with caution, lights flashing.

Establishing Your Practice Brand

by Ray Foxworth, DC, FICC, MCS-P | Jun 30, 2021 | Marketing and Advertising, Social Media, zall | 0 |

Branding isn’t just a logo or a sign, its more than a social media profile… there is so much more to your brand than that. Read the article to learn more about establishing your brand!