Tag: advertising

Offering Free Services

by Adrienne Hersh, JD, ICS Legal Counsel | Apr 13, 2022 | Featured, Frequently Asked Questions, Legal, Marketing and Advertising, zall | 0 |

Am I able to offer free services as a promotional tool? Technically, the answer is a very limited “yes,” but with caution, lights flashing.

Establishing Your Practice Brand

by Ray Foxworth, DC, FICC, MCS-P | Jun 30, 2021 | Marketing and Advertising, Social Media, zall | 0 |

Branding isn’t just a logo or a sign, its more than a social media profile… there is so much more to your brand than that. Read the article to learn more about establishing your brand!

Illinois Billboard Points Patients to Chiropractic

by Marc Abla, CAE | May 26, 2021 | ICS Message, Marketing and Advertising, zall | 0 |

The Illinois Chiropractic Society (ICS) is thrilled to announce that we have partnered with the Foundation for Chiropractic Progress (F4CP) to increase patient awareness about chiropractic. Beginning May 31, 2021 through the end of June, we have placed a billboard designed to steer potential patients to your office. Read the article to learn more!

Time of Service Discounts

by Adrienne Hersh, JD, ICS Legal Counsel | Mar 3, 2021 | Billing and Collections, Legal, zall | 0 |

One of the most frequent questions asked of ICS staff is whether there are legal obstacles to offering discounts to patients who pay in cash at the time of service, often called “time of service discounts.”

Ready Marketing for Your Practice (UNDERUTILIZED ICS BENEFITS)

by ICS Staff | Feb 2, 2021 | ICS Message, Patient Communication, Personal Development, Practice Management, zall | 0 |

Many Illinois doctors do not realize the impact that the Foundation for Chiropractic Progress (F4CP) makes on the profession. F4CP’s reach includes television, newspapers, billboards, social media, and more. In fact, they have developed an Olympic commercial that is now award-winning and will air in prime time during the Olympics.