Tag: advertising

Time of Service Discounts

by Adrienne Hersh, JD, ICS Legal Counsel | Mar 3, 2021 | Billing and Collections, Legal | 0 |

One of the most frequent questions asked of ICS staff is whether there are legal obstacles to offering discounts to patients who pay in cash at the time of service, often called “time of service discounts.”

Ready Marketing for Your Practice (UNDERUTILIZED ICS BENEFITS)

by ICS Staff | Feb 2, 2021 | ICS Message, Patient Communication, Personal Development, Practice Management | 0 |

Many Illinois doctors do not realize the impact that the Foundation for Chiropractic Progress (F4CP) makes on the profession. F4CP’s reach includes television, newspapers, billboards, social media, and more. In fact, they have developed an Olympic commercial that is now award-winning and will air in prime time during the Olympics.

Promote Your Practice and Chiropractic

by ICS Staff | Oct 21, 2020 | Business Forms and Templates, ICS Message, Marketing and Advertising, Practice Management, Social Media | 0 |

Infographics, advertorials, brochures, flyers, social media graphics, posters, and presentations are just some of the resources that the Illinois Chiropractic Society and the Foundation for Chiropractic Progress bring our members.

How to Legally Claim Specialties in Advertising

by Adrienne Hersh, JD, ICS Legal Counsel | Sep 16, 2020 | Legal, Marketing and Advertising | 0 |

The Illinois Medical Practice Act permits physicians to advertise “information pertaining to the person’s area of specialization, including appropriate board certification or limitation of professional practice.” The IDFPR interprets this provision to allow advertising of specialty certifications issued by the American Chiropractic Association…

Using Testimonials in Advertising

by Adrienne Hersh, JD, ICS Legal Counsel | Sep 2, 2020 | Compliance, Marketing and Advertising | 0 |

Historically the law completely prohibited the use of testimonials in physician advertising, based on the state’s power to protect the public from misleading marketing. In 2001, a chiropractic physician challenged the prohibition in a case that arose from the discipline of his license for the use of testimonials.