Infographics, advertorials, brochures, flyers, social media graphics, posters, and presentations are just some of the resources that the Illinois Chiropractic Society and the Foundation for Chiropractic Progress bring our members.
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The Illinois Medical Practice Act permits physicians to advertise “information pertaining to the person’s area of specialization, including appropriate board certification or limitation of professional practice.” The IDFPR interprets this provision to allow advertising of specialty certifications issued by the American Chiropractic Association…
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Historically the law completely prohibited the use of testimonials in physician advertising, based on the state’s power to protect the public from misleading marketing. In 2001, a chiropractic physician challenged the prohibition in a case that arose from the discipline of his license for the use of testimonials.
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Today’s consumers will turn to the Internet to locate your contact information and begin their initial search for a doctor.
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As busy business owners and doctors, your patients are looking for consistency and reliability in all areas of your business.
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