Marketing and Advertising Archives - Illinois Chiropractic Society

Using Testimonials in Advertising

by Adrienne Hersh, JD, ICS Legal Counsel | Jun 24, 2025 | Compliance, Featured, Marketing and Advertising, zall | 0 |

Once banned for being misleading, patient testimonials in physician ads are now allowed under the Medical Practice Act, if truthful. False cures, guarantees, or unverifiable praise remain strictly prohibited. Read the article to learn more!

Compliance Focus: Online Review Policies and HIPAA/FTC Compliance

by ICS Staff | Jun 11, 2025 | Compliance, HIPAA, Marketing and Advertising, Patient Communication, Personal Development, Practice Management, Social Media, zall | 0 |

Do your online review policies protect you from HIPAA and FTC risks? See the key areas practices often overlook, and how to fix them before trouble starts.

Getting Practice Advice from Social Media: What to Know

by Guest Author | May 14, 2025 | Personal Development, Practice Management, Social Media, zall | 0 |

Social media offers quick advice, but not all of it is safe or reliable. Chiropractic physicians should seek trusted, expert sources to protect their practice and patients.

Double Check Your Advertising

by Marc Abla, CAE | May 7, 2025 | Compliance, ICS Message, Marketing and Advertising, Patient Communication, Practice Management, Videos, zall | 0 |

All marketing, including word-of-mouth, must be truthful and not misleading. Back claims with peer-reviewed research to stay compliant with the Illinois Medical Practice Act and maintain public trust.

Trying to Hire a New Associate?

by Marc Abla, CAE | Apr 16, 2025 | ICS Message, Marketing and Advertising, Practice Management, Videos, zall | 0 |

With graduation season here, Illinois chiropractic practices are searching for new associates—this guide highlights where to post jobs, how to set clear expectations, and key hiring tips to avoid legal issues.