Infographics, advertorials, brochures, flyers, social media graphics, posters, and presentations are just some of the resources that the Illinois Chiropractic Society and the Foundation for Chiropractic Progress bring our members.
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In Illinois, Governor Pritzker has designated October 2020 as Chiropractic Health Care Month. To help celebrate, we are making available to our members a library of 31 pro-chiropractic social media posts for each day of the month for download and publication to your social media channels.
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The Illinois Medical Practice Act permits physicians to advertise “information pertaining to the person’s area of specialization, including appropriate board certification or limitation of professional practice.” The IDFPR interprets this provision to allow advertising of specialty certifications issued by the American Chiropractic Association…
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Historically the law completely prohibited the use of testimonials in physician advertising, based on the state’s power to protect the public from misleading marketing. In 2001, a chiropractic physician challenged the prohibition in a case that arose from the discipline of his license for the use of testimonials.
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Physicians are increasingly using advertising to promote business, and new doctors, in particular, may be more apt to use promotional tools such as telemarketing to boost their fledgling practices.
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