Category: Marketing and Advertising

F4CP Airing Chiropractic Commercial During the Masters

by ICS Staff | Apr 10, 2024 | ICS Message, Marketing and Advertising, zall | 0 |

During the Masters, F4CP will broadcast a commercial 17 times, advocating chiropractic care to over 1.5M households. Dive into the article for further insights!

Name Badges for You and Your Staff

by Marc Abla, CAE | Feb 28, 2024 | Compliance, ICS Message, Legal, Marketing and Advertising, Practice Management, Videos, zall | 0 |

Illinois mandates healthcare professionals wear name badges, including licensed personnel with specific titles, for clarity in patient care. Compliance can be managed via Statusfi. Watch the video for more!

Are You Using Social Media Compliantly in Your Practice?

by Ray Foxworth, DC, FICC, MCS-P | Feb 21, 2024 | Compliance, Marketing and Advertising, Practice Management, Social Media, zall | 0 |

Chiropractic practices that use social media for patient engagement and communication must prioritize ethical conduct, accuracy, and professionalism. Are you using it compliantly?

Compliant Advertising of Specialty Certifications

by Adrienne Hersh, JD, ICS Legal Counsel | Jan 24, 2024 | Frequently Asked Questions, ICS Message, Legal, Marketing and Advertising, Practice Management, zall | 0 |

The use of specialty and certification acronyms with your name is considered advertising under the Medical Practice Act. Read more to learn how and when you may promote these credentials compliantly.

Marketing in 2024 – Two Reminders

by Marc Abla, CAE | Jan 3, 2024 | Business Forms and Templates, Compliance, ICS Message, Legal, Marketing and Advertising, Practice Management, Scope of Practice, Videos, zall | 0 |

In your marketing push, avoid misleading content by viewing it from a patient’s perspective. Additionally, ensure you have patient authorizations to stay compliant when using testimonials in ads. Watch the video to learn more!