Category: Marketing and Advertising

Governor Proclaims October as Chiropractic Healthcare Month

by Ben Schwarm | Sep 20, 2023 | Featured, ICS Message, Legislative, Marketing and Advertising, Patient Communication, zall | 0 |

Governor JB Pritzker’s recent declaration officially designating October 2023 as Chiropractic Healthcare Month highlights the crucial contribution of chiropractic care and the unwavering commitment of chiropractic physicians in Illinois. Dive into the article to discover further insights!

ICS Succeeds in Reversal of Restrictions on Advertising “Physical Therapy”

by Ben Schwarm | Sep 13, 2023 | Business Forms and Templates, Compliance, Featured, ICS Message, Legal, Legislative, Marketing and Advertising, Patient Communication, Practice Management, Scope of Practice, zall | 0 |

The IDFPR’s attempt to restrict “physical therapy” advertising, which could have affected chiropractic practices, was ultimately removed following legal arguments, ensuring advertising rights for ICS members. Discover more in the article!

IDFPR Requires Separate Registration for Each of Your Locations

by Greg Farr | Jun 14, 2023 | Compliance, ICS Message, Legal, Marketing and Advertising, Practice Management, zall | 0 |

In Illinois, PSCs, Medical Corporations, and PLLCs must register each business location with IDFPR. This ensures compliance and effective regulation. Chiropractic physicians should keep records of the registration.

Responding to Negative Online Reviews

by Adrienne Hersh, JD, ICS Legal Counsel | Jun 7, 2023 | Frequently Asked Questions, ICS Message, Marketing and Advertising, Patient Communication, Practice Management, Social Media, zall | 0 |

Healthcare providers must navigate the delicate balance of safeguarding patient privacy while addressing online reviews. Recent HIPAA violations underscore the importance of exercising caution. Discover more insights in the article!

Common Pitfalls in Your First Year of Practice

by Ray Foxworth, DC, FICC, MCS-P | May 24, 2023 | Compliance, Documentation, Marketing and Advertising, Personal Development, Practice Management, zall | 0 |

The first year in practice for a chiropractor can be challenging, but with proper planning and strategic decision-making, many rookie mistakes can be avoided. Here are some preventative tips to navigate through the initial phase successfully!