In Illinois, Governor Pritzker has designated October 2020 as Chiropractic Health Care Month. To help celebrate, we are making available to our members a library of 31 pro-chiropractic social media posts for each day of the month for download and publication to your social media channels.
Read More
The Illinois Medical Practice Act permits physicians to advertise “information pertaining to the person’s area of specialization, including appropriate board certification or limitation of professional practice.” The IDFPR interprets this provision to allow advertising of specialty certifications issued by the American Chiropractic Association…
Read More
Historically the law completely prohibited the use of testimonials in physician advertising, based on the state’s power to protect the public from misleading marketing. In 2001, a chiropractic physician challenged the prohibition in a case that arose from the discipline of his license for the use of testimonials.
Read More
Physicians are increasingly using advertising to promote business, and new doctors, in particular, may be more apt to use promotional tools such as telemarketing to boost their fledgling practices.
Read More
The Foundation for Chiropractic Progress (F4CP), a not-for-profit organization dedicated to educating the public about the value of chiropractic care, recently announced several highly visible earned media placements, as well as industry awards and public engagement achievements that are raising awareness and knowledge of chiropractic care.
Read More
