Editorial Note: Trying to define solicitation can be complicated and confusing. As the ICS continues to guide its members to better compliance, more and more members want to make sure they do not violate this part of law. This article helps define solicitation and the dangers of using it within your marketing strategy.
As health care reimbursement has shrunk and operational costs have increased, it’s no secret that competition has grown in the health care marketplace. Although many physicians have enthusiastically adopted the use of Internet advertising platforms like social media, others still are more comfortable relying on traditional methods like direct mail or telephone communication.
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