It is unlawful to advertise fee comparisons of available services with those of other persons licensed under the Medical Practice Act, although it is permissible to advertise your own usual and customary fees for routine services.
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As small business owners, Chiropractic Physicians usually market themselves and their practices to build and retain their patient base. There are several ways doctors market their services including: Advertising (television, internet, yellow pages or other forms of media), screenings, free giveaways, open houses, business cards, pamphlets, website, coupons, the name of your practice, your signage, and even your own words.
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No matter where you advertise or market your practice, it’s critical that you avoid things that may get you in trouble with the Office of Inspector General.
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With over 2 billion active users and Facebook’s enormous reach, your business cannot afford to miss utilizing this marketing goldmine. One-third (32%) of Facebook users engage with brands regularly. From business pages to paid advertising, Facebook offers multiple ways to stay in touch with current clients and even get new ones! Here are just a few ways to use Facebook to help your business grow!
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The Medical Practice Act states that a physician, “may not directly or indirectly divide, share or split a professional fee or other forms of compensation for professional services with anyone in exchange for a referral or otherwise.” 225 ILCS 60/22.2. This provision prohibits a physician from paying any source for referring a patient, or from accepting payment in exchange for referring a patient to another provider.
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If you intend to use a specialty designation, be prepared to document that it was obtained through an accredited, post-graduate training program, preferably recognized by the American Chiropractic Association.
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Social media can serve as an effective tool for marketing, communication, education, and information sharing. However, unlike ordinary businesses, health care practices must comply with unique privacy and ethical rules when using these tools.
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When someone mentions social media as a business tool, most people think of Facebook and Twitter. However, YouTube has become the number one spot for viewers to upload and view video content. Internet analytics company Alexa currently ranks YouTube No. 2, both domestically and globally in web traffic. It has more than 1 billion users, and more than half of all views come from mobile devices.
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