YouTube for Business
When someone mentions social media as a business tool, most people think of Facebook and Twitter. However, YouTube has become the number one spot for viewers to upload and view video content. Internet analytics company Alexa currently ranks YouTube No. 2, both domestically and globally in web traffic. It has more than 1 billion users, and more than half of all views come from mobile devices.
For an individual user, the site is clear about how to use it. But what about for small businesses? What kinds of videos should you upload to attract followers, who eventually turn into clients and patients? How can you advertise on YouTube? Creating and posting video content on YouTube is a great way to boost the visibility and credibility of your small business.
Getting Set Up:
Starting a YouTube account is extremely easy. If you have a Google account, then you can start a YouTube channel. Once you’re logged in to your Google account, go to YouTube to customize your YouTube business channel. Personalize your account to your practice by adding a profile picture that represents you and your brand. The header is a great place to add your business’s logo and/or tagline that will show viewers what you’re all about before they even view your videos. It’s important to fill out the information about your business, too. Share information about your business, its services and so on. You can also add your website for a quick click to your site. There are options to pay for advertising through YouTube, but to get you started, we have a few tips to try that are a free way to boost your business!
Help, Don’t Sell:
In creating video content for YouTube and social media channels, it’s important to not oversell. Your videos should be for giving information and guidance while promoting your brand and services. An example of a “helping” video could be how to properly stretch before running. This type of video targets a particular audience and gives them information that will be useful to them. You can end the video with a call to action to your specific runner target group, for example: “Now that you know how to stretch before a big run, make sure you that you follow up after with an hour massage. Massage therapy reduces muscle soreness and helps with a speedy recovery! Call to schedule today!”
In our office, we also use our YouTube videos to highlight all the services that we offer. This gives the viewer an idea of what makes you and your office unique. Make your content and message more “human” by featuring your actual team, facilities, and voice. A great way to do this would be to do video bios for your staff. Show off the great people that will be treating your patients to build trust and familiarity before they even come in for an appointment!
We all know that as doctors, we could spend hours talking about why our practice is exceptional, but what will really hit home with viewers is video testimonials from actual clients. This is a highly effective way to build trust and credibility with people who may need that extra “nudge” to give your office a call. Customers identify with other customers, so if you have some clients who rave about your business, don’t be afraid to get their permission and take videos of them talking about their experiences. Just make sure to follow advertising laws and rules by using real patients and keeping the testimonials truthful and not misleading.
The most popular YouTube channels are those that have consistently updated content. If you want to use video as a marketing tool, you need to have A LOT of videos. It seems like it takes a ton of work to create and post videos, but if you plan well enough, you don’t have to be making a video every day. We advise sitting down each month and deciding what you want to post and when. In our office, we find time to shoot a few short videos at a time and then post them on a schedule. Constantly adding content will keep your business at the top of viewers mind and could possibly lead to a following.
Other Video Ideas:
We know you all have busy offices and schedules to run, so if you’re stuck finding new ideas for videos, here are a few ideas to keep you going:
● Webcasts and webinars. These can be short informational videos that can be broken up and posted as a series of videos. Now you have a couple of short, easy to listen to videos instead of one long one.
● You can repurpose infographics into explainer videos. Infographics are a great method for visual learning. If you have a few that you love to use, base a video off of those and explain the graphics and what they mean.
● Do short tutorials or product/service demonstrations. We love using this type of video. They’re always interesting and people like to see how things work! We created of video of how cupping therapy worked. It was a great way to introduce and highlight a new service!
After you’ve created your amazing videos, make sure to let people know! Advertise your video with links on your website, your email list, and postings to your social media profiles. The more opportunities you give potential clients to interact with your brand, the better your chances are of winning new business. Be sure to use YouTube’s internal analytics so you can track your success. Already use YouTube to market your practice? Let us know what works best for you and why!