When someone mentions social media as a business tool, most people think of Facebook and Twitter. However, YouTube has become the number one spot for viewers to upload and view video content. Internet analytics company Alexa currently ranks YouTube No. 2, both domestically and globally in web traffic. It has more than 1 billion users, and more than half of all views come from mobile devices.
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With over 2 billion active users and Facebook’s enormous reach, your business cannot afford to miss utilizing this marketing goldmine. One-third (32%) of Facebook users engage with brands regularly. From business pages to paid advertising, Facebook offers multiple ways to stay in touch with current clients and even get new ones! Here are just a few ways to use Facebook to help your business grow!
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Much like Instagram, Pinterest appeals to the creative visual side. Users save “Pins” to boards, which allows them to keep ideas organized and easy to find. They can also follow other people or boards that are saving ideas of similar interests. A Pin is simply any image or video that someone chooses to save to Pinterest. For businesses, more important than the image itself is the link: Every pin links back to the original source, so Pinterest can be a great source of referral traffic. Over 175 million people come to Pinterest every month looking to discover new ideas and products.
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In this second installment of maximizing social media for business, we’ll be highlighting Instagram. Instagram for business has seemingly become the “trendy” thing to do in 2017. Why? You may ask. It might have something to do with the fact that Instagram reached over 800 million active users in September 2017!
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Doctors! I’m going to be bringing you some hints and tips for how to improve your professional presence and manage your online reputation. I think as individuals in such a tactile profession, we forget that U.S. consumers are currently spending approximately 5 hours per day on mobile devices![1]
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