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Marketing Pitfalls That Can Cost You and Your Practice

Marketing Pitfalls That Can Cost You and Your Practice

As small business owners, Chiropractic Physicians usually market themselves and their practices to build and retain their patient base. There are several ways doctors market their services including: Advertising (television, internet, yellow pages or other forms of media), screenings, free giveaways, open houses, business cards, pamphlets, website, coupons, the name of your practice, your signage, and even your own words.

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Advancements in A.I. are Combating Healthcare Fraud

Advancements in A.I. are Combating Healthcare Fraud

The National Health Care Anti-Fraud Association estimated that healthcare fraud costs the nation $68 billion annually. (BCBS, n.d.) An article on the Physicians Practice website published February 18, 2021, stated, “In January 2020, the U.S. Justice Department reported that over $2.6 billion had been recovered from lawsuits relating to medical fraud.

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