The IDFPR’s attempt to restrict “physical therapy” advertising, which could have affected chiropractic practices, was ultimately removed following legal arguments, ensuring advertising rights for ICS members. Discover more in the article!
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The use of specialty and certification acronyms with your name is considered advertising under the Medical Practice Act. Read more to learn how and when you may promote these credentials compliantly.
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Chiropractic physicians need to market but must avoid FTC pitfalls to prevent harm. Read the article to learn more!
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Historically the law completely prohibited the use of testimonials in physician advertising, based on the state’s power to protect the public from misleading marketing. In 2001, a chiropractic physician challenged the prohibition in a case that arose from the discipline of his license for the use of testimonials.
Read MoreAlthough there are many different hazards and warnings for marketing health care services and practices. This test will help keep you in compliance.
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One way to “Invest in Yourself” is through professional advertising. While once frowned on as inappropriate and unseemly for health care professionals, advertising may now be used as a business tool if the rules are carefully followed.
Read MoreIn your marketing push, avoid misleading content by viewing it from a patient’s perspective. Additionally, ensure you have patient authorizations to stay compliant when using testimonials in ads. Watch the video to learn more!
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Rules require that advertisements communicated to the public over television or radio shall be retained for at least three years by the physician. This would include video or audiotape of such promotional material.
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