The Civil Rights Act of 1964 prohibits discrimination based on national origin. Based on this law, the U.S. Department of Health and Human Services has determined that physicians and other providers who receive Medicare, Medicaid, and other federal health plan payments must take “reasonable steps to provide meaningful access” to services to persons with limited English proficiency (LEP), defined as persons who speak English less than “very well.”
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If you intend to use a specialty designation, be prepared to document that it was obtained through an accredited, post-graduate training program, preferably recognized by the American Chiropractic Association.
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Historically the law completely prohibited the use of testimonials in physician advertising. In recent years, however, the Illinois court and the legislature have stated testimonials are not inherently misleading and may be used if they do not violate other advertising provisions of the Medical Practice Act.
Read MoreOne way to “Invest in Yourself” is through professional advertising. While once frowned on as inappropriate and unseemly for health care professionals, advertising may now be used as a business tool if the rules are carefully followed.
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Rules require that advertisements communicated to the public over television or radio shall be retained for at least three years by the physician. This would include video or audiotape of such promotional material.
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It is unlawful to advertise fee comparisons of available services with those of other persons licensed under the Medical Practice Act, although it is permissible to advertise your own usual and customary fees for routine services.
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When it comes to fees, most physicians know at least these basic rules: they cannot offer discounts to patients as an inducement to use the physician’s services, nor can they solicit business by agreeing to waive copayments or deductibles. But what about offering a discount to a patient in need?
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Obtaining a license as a chiropractic physician is demanding enough, but the choice of where and how to practice can seem almost as daunting. One of the first issues a physician must confront is whether to operate as a solo practitioner or within a multi-physician setting. The array of available legal arrangements is vast, as is the number of considerations that affect the decision.
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