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Marketing Pitfalls That Can Cost You and Your Practice

Marketing Pitfalls That Can Cost You and Your Practice

As small business owners, Chiropractic Physicians usually market themselves and their practices to build and retain their patient base. There are several ways doctors market their services including: Advertising (television, internet, yellow pages or other forms of media), screenings, free giveaways, open houses, business cards, pamphlets, website, coupons, the name of your practice, your signage, and even your own words.

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Increasing Patient Referrals to Your Practice

Increasing Patient Referrals to Your Practice

Some of the most successful practices in chiropractic thrive on patient referrals. They spend very little money on outside advertising and rarely do patient screenings. Instead, they are known as the go-to practice in the community. Developing a referral-based practice does not happen overnight, but there are some things that you can do to speed up the process.

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