Author: Adrienne Hersh, JD, ICS Legal Counsel

Can I Pay for Positive Online Reviews?

Can I Pay for Positive Online Reviews?

Online reviews are treated as promotional material and are covered by federal and state laws and regulations prohibiting deceptive advertising. Federal Trade Commission Endorsement Guidelines state that it is a deceptive practice to provide an endorsement for a product or service that fails to disclose material connections between the endorser and the sponsoring advertiser. Health care providers must be especially careful, because advertising violations also may subject their licenses to discipline under the state Medical Practice Act and other consumer fraud laws.

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