Paxson Question of the Month (Vol. 13: Crafting a Compliant Office Space Ad Without Costly Mistakes)
Each month, we feature a real question asked by one of your fellow ICS members through Paxson, our closed-system AI assistant built just for Illinois chiropractic physicians. Paxson provides quick, accurate, and member-directed support on a wide range of topics, from insurance issues and licensure requirements to documentation, compliance to social media posts, and more.
These featured questions offer valuable insights you can use in your own practice, and serve as a reminder that help is just a click away.
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Have a question? Paxson is ready when you are at www.ilchiro.org/paxson.
This month’s question focuses on creating a professional office-space ad for a massage professional. In this example, you’ll see how Paxson helps draft practical language while also flagging important compliance considerations, including lease permission, fair market rent, referral concerns, insurance coverage, and regulated terminology..
The Question (as received)
Member:
“make an ad for a massage therapist to share office space”
Assistant:
Here’s a simple ad you can customize for a massage therapist sharing office space:
Massage Therapist Office Space Available
Professional office space available for a massage therapist within an established chiropractic office. Ideal for a provider looking for a convenient, professional setting.
Features may include:
- Private treatment room
- Shared reception area
- Opportunity for a professional co-location arrangement
- Convenient setting for patient care
Important considerations before finalizing any arrangement:
- Confirm your lease allows subleasing or shared office use
- Make sure rent is set at fair market value
- Avoid any arrangement that could appear to involve payment for referrals
- Do not structure rent as a percentage of collections or income
- If services such as reception or billing are included, those may be considered in the rental arrangement
- Check with your general liability and malpractice insurers to see whether added coverage or a rider is needed
If you plan to advertise specifically for a massage therapist, be careful about use of the terms “massage,” “massage therapy,” “massage therapist,” or “MT” in promotional materials, since those terms are regulated. A chiropractic physician may advertise the use of massage techniques, and certain soft tissue massage techniques may be delegated to qualified staff under appropriate supervision, responsibility, and control.
If you want, here’s a slightly more polished version:
Office Space Available for Massage Professional
Established healthcare office has a private room available for rent in a professional setting. Great opportunity for a massage professional seeking a clean, convenient office environment with shared amenities.
Please inquire for details on space, availability, and rental terms.
Before moving forward, be sure the arrangement is compliant, including confirming lease permission, setting rent at fair market value, and reviewing insurance coverage.
Would you like me to draft 3 versions of this ad—one more professional, one more friendly, and one short version for social media or a classified listing?
Member:
“professional”
Assistant:
Here’s a more professional version you can use and customize:
Office Space Available for Massage Professional
Well-established chiropractic office offering professional office-sharing opportunity for a massage professional. Private treatment space available in a clean, professional healthcare setting. Ideal for an individual seeking a convenient location and a collaborative office environment.
Space Features May Include:
- Private treatment room
- Shared reception/waiting area
- Professional office setting
- Convenient access and established location
Serious inquiries only. Please contact our office for additional details regarding availability, terms, and scheduling.
A few cautions as you finalize the arrangement:
- Confirm your lease permits shared occupancy or subleasing
- Set rental terms at fair market value
- Avoid any arrangement tied to referrals
- Do not base rent on a percentage of collections or revenue
- Review insurance coverage needs for the shared arrangement
Also, if you intend to specifically advertise for a massage therapist, be cautious with regulated terminology in advertising.
Would you like me to make this even more formal and polished for a website or flyer-style posting that you can copy and paste?
