Telemarketing and Solicitation
Physicians are increasingly using advertising to promote business, and new doctors, in particular, may be more apt to use promotional tools such as telemarketing to boost their fledgling practices.
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A Company Contacted Me About Personal Injury Case Referrals – Be Cautious of Legal Violations
How to decipher if some arrangements could be a legal violation and trying to understand potential legal infractions when looking at referrals.
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Testimonials and Solicitation
Historically the law completely prohibited the use of testimonials in physician advertising. In recent years, however, the Illinois court and the legislature have stated testimonials are not inherently misleading and may be used if they do not violate other advertising provisions of the Medical Practice Act.
Read MoreLegal Advertising
One way to “Invest in Yourself” is through professional advertising. While once frowned on as inappropriate and unseemly for health care professionals, advertising may now be used as a business tool if the rules are carefully followed.
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