Advertising “Physical Therapy”
The Illinois Department of Financial and Professional Regulation (IDFPR) has advised the ICS in writing that chiropractic physicians may advertise that they provide “physical therapy.”
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Can I Pay for Positive Online Reviews?
Online reviews are treated as promotional material and are covered by federal and state laws and regulations prohibiting deceptive advertising. Federal Trade Commission Endorsement Guidelines state that it is a deceptive practice to provide an endorsement for a product or service that fails to disclose material connections between the endorser and the sponsoring advertiser. Health care providers must be especially careful, because advertising violations also may subject their licenses to discipline under the state Medical Practice Act and other consumer fraud laws.
Read MoreTitles – Check Your Website for Advertising Problems
It is important to review your website regularly to ensure compliance with marketing and advertising laws. This simple check will help ensure compliance with Illinois law and maintain consistency throughout your website. Watch the video to learn more!
Read MoreWhat Are Some Advertising Pitfalls?
Marketing and advertising is such an important part of business and chiropractic practice opportunities.
Read MoreCan My Advertising Claim that I Offer Better Care than Others?
Can My Advertising Claim that I Offer Better Care than Others?
Read MoreTestimonials in Advertising
Utilizing testimonials as marketing and advertising for your practice.
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The Nuts and Bolts of Advertising for the Chiropractic Physician
Unlike most medical doctors, physical therapists and other healthcare professionals, chiropractic physicians are expected to not only to see patients and complete clinical tasks but also need to be actively involved in the process of growing their practice. At the same time, your budget for practice marketing may be slim — which requires you to do a lot of the work yourself.
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Testimonials and Solicitation
Historically the law completely prohibited the use of testimonials in physician advertising. In recent years, however, the Illinois court and the legislature have stated testimonials are not inherently misleading and may be used if they do not violate other advertising provisions of the Medical Practice Act.
Read MoreCorporate Club Members
