It’s no revelation that each leap of technology brings a new set of unanticipated consequences. Nowhere is this more apparent than in information technology, where the exponential availability of information on the Internet is both a blessing and a bane.
Consumers have at their fingertips a multitude of sites, rating everything from hair salons to hip joint replacements, but the sources of information are often anonymous, and the potential damage from inaccurate information is huge. The practice of rating health care professionals existed before the Internet, but the ease of input may make dissatisfied “customers” more likely to post reviews. For this reason, the pool of material is hardly a scientific sample and is often negatively skewed.
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