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Radio and Television Advertising

By Adrienne Hersh, JD, ICS Legal Counsel · March 1, 20132 min read

Summarize this article with Paxson

This is a continuation of Adrienne Hersh's 2013 Article, "Legal Advertising" Radio and Television Advertising

Rules require that advertisements communicated to the public over television or radio shall be retained for at least three years by the physician. This would include video or audiotape of such promotional material.

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About the Author

Adrienne Hersh, JD, ICS Legal Counsel

Adrienne serves as Illinois Chiropractic Society general counsel and provides legal advice and support on a wide range of legal issues affecting chiropractic physicians, including licensing and other health care regulations, scope of practice, insurance and reimbursement, business structuring, labor and employment, contracts, and litigation. Adrienne previously served for 8 years as general counsel to the Illinois Department of Professional Regulation (now the Division of Professional Regulation, Department of Financial and Professional Regulation), where she was chief legal counsel responsible for overseeing all legal issues and advising the 50+ licensing and disciplinary boards, including the Medical Disciplinary Board and the Medical Licensing Board. She is a member of the Illinois State Bar Association Health Care Section, the Illinois Association of Healthcare Attorneys, and the National Association of Chiropractic Attorneys.