The Illinois Chiropractic Society recently launched our patient-centered public awareness initiative – HealthierIllinois.com. The campaign is designed to reach out to patients, other providers, and health care systems and plans in order to develop awareness around our Natural First approach.
The current campaign includes a dedicated patient-focused website (www.healthierillinois.com), a video about living a full life, social media presence (YouTube channel, Facebook page, Twitter, and more), as well as, ongoing blogs designed to drive patients to find out more about chiropractic in Illinois. Additionally, patients will be able to find chiropractic physicians in their area through our web-based, member online search tool (is your profile up to date?), thus creating an immediate call to action.
The HealthierIllinois campaign is an integral part of the ICS’ 18% by 2018 vision. We continue to find and pursue methods that breakdown barriers, open access, and generate a full understanding of chiropractic and our important role in the health care system.
Watch for more information on how you will be able to assist the ICS with our HealthierIllinois campaign. Continue to join us in our journey to create a healthier Illinois, natural first.