Marketing and Advertising Archives - Illinois Chiropractic Society

Provider Directory Verification: Insurers Must Audit Every 90 Days, But Providers Bear the Risk

by Marc Abla, CAE | Dec 17, 2025 | Compliance, Featured, ICS Message, Insurance, Marketing and Advertising, Practice Management, zall | 0 |

Illinois law requires insurers to audit provider directories quarterly, but failure to respond puts chiropractic physicians at risk of termination—here’s how to stay listed.

Getting It Right: HIPAA Authorizations for Testimonials and Social Media

by ICS Staff | Oct 29, 2025 | Business Forms and Templates, Compliance, Documentation, Featured, HIPAA, HIPAA Compliance, Marketing and Advertising, Practice Management, Social Media, zall | 0 |

Testimonials and social media posts require proper WRITTEN HIPAA authorization – avoid costly violations by using compliant written forms and training your staff.

2025 Chiropractic Healthcare Month: Social Media Library

by ICS Staff | Oct 1, 2025 | Business Forms and Templates, ICS Message, Marketing and Advertising, Patient Communication, Practice Management, Social Media, zall | 0 |

Governor Pritzker proclaims October 2025 as Chiropractic Health Care Month. ICS members can celebrate with 31 branded Healthier Illinois social media posts available for download and use.

Governor Proclaims October 2025 as Chiropractic Health Care Month

by ICS Staff | Sep 23, 2025 | ICS Message, Legislative, Marketing and Advertising, Patient Communication, Practice Management, zall | 0 |

Governor Pritzker proclaims October 2025 as Chiropractic Healthcare Month, honoring the safe, drug-free care millions rely on. Celebrate chiropractic’s role in pain relief and wellness statewide.

Social Media and The Physician-Patient Relationship

by Adrienne Hersh, JD, ICS Legal Counsel | Sep 17, 2025 | Compliance, HIPAA, HIPAA Compliance, ICS Message, Legal, Marketing and Advertising, Members Only, Patient Communication, Practice Management, Scope of Practice, zall | 0 |

Social media offers powerful marketing and education tools for physicians, but it also carries risks. Ethical use requires protecting confidentiality, avoiding unintended relationships, and ensuring truthful content.